Can't Afford the New $6,000 Combo Meal at The Palms?
Dec 1, 2006
Carl's Jr. ® and Wally's Wine & Spirits of Los Angeles Host Guys' Night Out and Showcase Pairings for Less Than $40
CARPINTERIA, Calif., Dec. 1 -- Carl's Jr.® recently made waves when it partnered with the Palms Casino Resort to debut The $6,000 Combo Meal, offered exclusively on the Vegas hot spot's room service menu. The combo meal earned notoriety via a hip, stylish commercial that ran in all Carl's Jr. markets and featured Palms owners the Maloof brothers -- Joe, Gavin, George Jr. and Phil -- enjoying good company, good wine, and delicious Carl's Jr. fare. The 30-second commercial was set at the Palms Mint High Limit Lounge and scored to Dean Martin's "Ain't That a Kick in the Head," and revealed that a 24-year-old bottle of French Bordeaux is the perfect complement to The Original Six Dollar Burger™ from Carl's Jr. The idea of fine wine with delicious burgers is certainly appealing, but if you can't make it to Vegas, or if you just can't go "all in" for the extravagant meal, Carl's Jr. has you covered.
Tonight, Carl's Jr. hosted the ultimate "Guys' Night Out" at Wally's Wine & Spirits in Los Angeles, with Carl's Jr. commercial stars Joe, Gavin and Phil Maloof and celebrity guests including baseball star Barry Bonds, rapper Xzibit, and the voice of Carl's Jr. commercials, Phil Buckman. Carl's Jr. and Wally's Wine & Spirits co-owners Steven Wallace and Christian Navarro introduced a "Recommended Wine Pairings" list for select entries from the Six Dollar Burger line, as well as a few delicious, whole-breast chicken sandwiches.
Applications Now Available for 2007 Carl N. and Margaret Karcher Founders' Scholarship Program
CARPINTERIA, Calif., Jan 02, 2007 -- Carl's Jr. (NYSE: CKR) is pleased to announce that applications for the 2007 Carl N. and Margaret Karcher Founders' Scholarship are now available online at www.carlsjr.com/promotions/. The application deadline is Feb. 1, 2007.
As a young married couple in 1941, Carl N. and Margaret Karcher started their company believing that they could earn success through their commitment to faith, service and hard work. More than 65 years later, Carl's Jr. is proud to continue their commitment to the community by offering 60 hard-working high school students a $1,000 scholarship to the two- or four-year college or vocational school of their choice.
Sixty scholarships in the amount of $1,000 each will be awarded to deserving students to help support continuing education. Winners will be selected based on their academic record, school and community leadership and participation, work experience and future goals. Financial need and other family circumstances will also be considered.
Applicants for the Carl N. and Margaret Karcher Founders' Scholarship must be students who are high school seniors or graduates, up to 21 years of age. Eligible applicants must be planning to enroll for the first time in a full-time undergraduate course of study at an accredited two- or four-year college, university or vocational school. Applicants must be a resident of the states in which Carl's Jr. operates restaurants: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Nevada, New Mexico, Oklahoma, Oregon, Texas, Utah, or Washington state.
For the past eight years, Carl's Jr. has rewarded academic excellence in its local communities through ongoing scholarship award commitments. Carl's Jr. has granted $264,000 in scholarships since the inception of its program in 1999. Last year, more than 5,000 applications were received from candidates nationwide. More information about the Carl N. and Margaret Karcher Founders' Scholarship application process and a downloadable application are available only at the Carl's Jr. Web site: www.carlsjr.com/promotions/.
The Carl N. and Margaret Karcher Founders' Scholarship is administered by Scholarship America, a national nonprofit educational support and student aid service organization. Employees, affiliates and franchisees of Carl Karcher Enterprises, Inc., Scholarship America, affiliated agencies, and their immediate families are not eligible to receive a scholarship pursuant to this program.
This year, Carl's Jr. celebrates 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the third fiscal quarter ended Nov. 6, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,113 franchised or company-owned restaurants in 43 states and in 14 countries, including 1,079 Carl's Jr. restaurants, 1,923 Hardee's® restaurants and 95 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Carl's Jr. near you, go to www.ckr.com or www.carlsjr.com.
To make a good combo a great one, try these delicious pairings as recommended by Navarro, which are also available at the Carl's Jr. website, www.carlsjr.com:
--- The Original Six Dollar Burger:
Recommendation: Sequoia Grove Cabernet Sauvignon ($35) - "Every time I take a bite of this regal, flavorful burger and have a taste of this rich, full-bodied, luxuriously styled Cabernet Sauvignon, I feel as I am dining in a fancy restaurant," Navarro says. "This is a great match."
--- The Philly Cheesesteak Six Dollar Burger™:
Recommendation: Greenpoint Cabernet/Shiraz ($22) - "This dynamic burger has so many mouthwatering flavors that you'll need the boldness of a Shiraz, and yet the burger also deserves the finer aspects of a high quality Cabernet Sauvignon. The Greenpoint and Philly Cheesesteak combination is a flavor explosion in your mouth. Hope you're ready."
--- The Guacamole Bacon Six Dollar Burger™:
Recommendation: D'Arenberg Footbolt Shiraz ($18) - "With this full- flavored burger that has a little kick, you need a wine that can kick back. This Shiraz has an exotic spiciness coupled with a texture that provides an oomph - it's a perfect foil."
--- The Western Bacon Six Dollar Burger™:
Recommendation: Vietti Barbera d' Asti Tre Vigne ($20) - "The combination of smokiness and onion rings beckons for the company of a slightly rustic, medium-bodied Barbera with flavors of sun-dried black fruits. This Vietti Tre Vigne is an inspired accompaniment."
--- The Jalapeno Six Dollar Burger™:
Recommendation: Moet & Chandon White Star Champagne ($31) - "Pow! The only thing that can squelch the zesty flavors of this burger is Champagne with tiny bubbles and a clean, fresh, long finish. This match makes for the ultimate spice party."
--- The Bacon Swiss Crispy Chicken Sandwich™:
Recommendation: Domaine Carneros Pinot Noir ($28) - "The pairing of bacon, Swiss cheese, chicken, and Pinot Noir makes for a suave and delicious meal. The fruity, creamy, Domaine Carneros with the flaky, crispy chicken is tasty perfection."
--- The Charbroiled Chicken Club Sandwich™:
Recommendation: Newton Red Label Chardonnay ($24) - "Something about the clean flavors of charbroiled chicken and a honey wheat bun allows this Chardonnay to show its very best. Newton's viscous, slightly oaky, and tropical fruit nuances create a 1 + 1 = 3 combination."
Carl's Jr. CEO Andrew F. Puzder expressed his excitement for the pairings. "The quality of our burgers and service are paramount at Carl's Jr., and we know we've partnered with the right people -- the Maloofs and Wally's Wine & Spirits -- to showcase our best-in-class burgers in a new way," Puzder said. "We are always looking to do something different and unexpected and hope our loyal young, hungry guy customers will relish these delicious pairings for a perfect 'guys' night out' or special date."
The commercial starring the Maloof brothers is the latest in a string of iconic ads for the brands such as the Paris Hilton "That's Hot" spot and the "If it doesn't get all over the place, it doesn't belong in your face" Carl's Jr. campaign from the mid-90s, all created by agency of record Mendelsohn|Zien.
This year, Carl's Jr. celebrates 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the second fiscal quarter ended Aug. 14, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,131 franchised or company-owned restaurants in 43 states and in 13 countries, including 1,072 Carl's Jr. restaurants, 1,945 Hardee's restaurants and 98 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Carl's Jr. near you, go to www.ckr.com or www.carlsjr.com.
* Photos from the event and of the featured menu items are available upon request.