Carl's Jr.®

Carl's Jr. Heats Things Up With Spicy Burger Addition

Feb 23, 2005

New Spicy BBQ Six Dollar Burger is Paired With Texas Toothpicks(R) Side Item

CARPINTERIA, Calif. -- Feb. 23, 2005 -- Carl's Jr., widely known for bringing sit-down restaurant quality burgers to fast-food customers, introduces yet another example today with the launch of The Spicy BBQ Six Dollar Burger topped with Texas Toothpicks. Texas Toothpicks are spicy batter-fried slivers of onions and jalapenos. They not only add heat but a nice crunch to the Spicy BBQ Six Dollar Burger, and will also be offered as a side item on their own.

Many Carl's Jr. burgers feature toppings that aren't usually available from traditional fast-food chains. Last year, the chain unveiled The Pastrami Burger(TM), featuring an all-beef patty topped with thinly sliced, deli-style pastrami. Then came the Breakfast Burger(TM), a burger crowned with a fried egg and hash browns. Now, Texas Toothpicks are making their debut atop The Spicy BBQ Six Dollar Burger, the newest member of the popular Six Dollar Burger line.

"The crispy texture and spicy flavor of the Texas Toothpicks combined with equally spicy barbeque sauce make this one of my favorite Six Dollar Burgers," said Brad Haley, Carl's Jr. executive vice president of marketing. "Most fast-food chains wouldn't dare to offer something with this much punch, preferring instead to water down taste in their quest to appeal to the masses. But, Carl's Jr. customers have come to expect more from us and The Spicy BBQ Six Dollar Burger won't disappoint them."

The Spicy BBQ Six Dollar Burger is charbroiled, like all Carl's Jr. burgers, and features a generous layer of Texas Toothpicks on a 100-percent Angus beef 1/2-pound patty, two slices of American cheese, fresh lettuce, sliced tomato, and plenty of zesty BBQ sauce on a toasted, sesame seed bun.

Participating Carl's Jr. restaurants will offer The Spicy BBQ Six Dollar Burger at a suggested retail price of $4.59. Texas Toothpicks are also available as a standalone side item at a suggested retail price of $1.89.

Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the end of the third quarter on Nov. 1, 2004, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,183 franchised or company-owned restaurants in 44 states and in 13 countries, including 1,017 Carl's Jr. restaurants, 2,047 Hardee's(R) restaurants and 101 La Salsa Fresh Mexican Grill(R) restaurants. For more information, or to find a Carl's Jr. near you, go to www.ckr.com or www.carlsjr.com.