Carl's Jr. Launches Creamy OrangeSicle Hand-Scooped Ice Cream Shakes & Malts
May 23, 2007
Latest Milkshake Variety a Nostalgic Blend of Orange Creme and Vanilla
CARPINTERIA, Calif. – May 23, 2007 – Today, Carl's Jr.® introduces OrangeSicle™ – the newest Hand-Scooped Ice Cream Shake & Malt™ variety to make the jump from soda shop to fast-food restaurant. The nostalgic blend of orange creme syrup and creamy vanilla ice cream conjures up memories of hot summer days when ice cream trucks serving a variety of frozen treats were the most common way to cool down when school was out. The limited-time offering is new to the lineup, but an old favorite at the same time.
"The OrangeSicle Hand-Scooped Ice Cream Shakes are delicious, and arrive just in time for the hot summer months," said Brad Haley, executive vice president of marketing for Carl's Jr. "Something about the sweet, citrus flavor of oranges combined with the creaminess of real hand-scooped vanilla ice cream makes this a refreshing yet decadent beverage, snack or dessert choice when the temperature starts going up."
The OrangeSicle Hand-Scooped Ice Cream Shakes & Malts boast a blend of orange creme syrup, hand-packed vanilla ice cream and milk and are served in a clear cup with a domed lid and whipped topping. OrangeSicle shakes are sold for $2.99, available for a limited time, and pricing varies regionally.
Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal quarter ended Jan. 29, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,105 franchised or company-operated restaurants in 43 states and in 13 countries, including 1,087 Carl's Jr. restaurants, 1,906 Hardee's(R) restaurants and 96 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Carl's Jr. near you, go to www.ckr.com or www.carlsjr.com.