Carl's Jr. Organizes May Campaign to Fight Breast Cancer
May 3, 2006
Restaurant Donation Program Raises Breast Cancer Awareness - and Funds
CARPINTERIA, Calif., – May 3, 2006 – Carl's Jr. restaurants are rallying customers and employees to join them in a month-long in-store fund-raiser benefiting breast cancer awareness and research this May.
The second annual promotion begins May 3, with almost 1,000 Carl's Jr. restaurants participating across the western United States. For each $1 donation, restaurant guests will receive a personalized commemorative Happy Star(TM) cutout to place on a restaurant lobby display. Guests who make donations will also receive a coupon redeemable for a free beverage on a future visit. "We at Carl's Jr. are proud to be known as leaders in supporting our local communities," said Andrew F. Puzder, president and CEO. "It is our goal to raise more than $300,000 and provide valuable support to organizations such as the National Breast Cancer Foundation, which continues to save lives through promoting the early detection of breast cancer. Together with our franchise community, we will mobilize nearly 1,000 of our restaurants as donation sites in support of this cause and we encourage everyone to visit their local Carl's Jr. and do so as well."
The 2005 program, supported by the Carl's Jr. Star Franchise Association, raised more than $175,000 for the National Breast Cancer Foundation (NBCF), whose mission is to save lives by increasing awareness of breast cancer through education and providing mammograms to those in need. "Last year we were thrilled to see our employees and guests so excited to support the in- store donation program," said Dan Gjurgevich, president of the Carl's Jr. Star Franchise Association. "Our goal was to sell 200 stars per unit and we more than doubled that. This promotion has shown us what we can do as a group of individual business owners when we work together for a common cause - we gratefully look forward to everyone's support again this year."
According to the NBCF, more than 211,000 American women will be diagnosed with breast cancer this year -- and 43,300 will die. One woman in eight either has or will develop breast cancer in her lifetime. In addition, 1,600 men will be diagnosed with breast cancer this year, and 400 will die. If detected early, the five-year survival rate exceeds 95 percent. Mammograms are among the best early-detection methods, yet 13 million U.S. women 40 years of age or older have never had a mammogram.
Complete breast cancer prevention event details can be found on the web at www.starfran.com/pages/breastcancer. For more information about the NBCF, visit www.nationalbreastcancer.org.
Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fiscal year ended Jan. 30, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,160 franchised or company-owned restaurants in 43 states and in 13 countries, including 1,049 Carl's Jr. restaurants, 1,993 Hardee's® restaurants and 102 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Carl's Jr. near you, go to www.ckr.com or www.carlsjr.com.