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Carl's Jr. Puts Entire Country Breakfast In A Burrito

Oct 29, 2008

Wrap Your Hands Around A Big Country Breakfast Burrito

CARPINTERIA, Calif. – October 29, 2008 – Starting today, anyone who loves a hearty meal in the morning but is pressed for time has a tasty new option: the Big Country Breakfast Burrito at Carl’s Jr.®. Offering the down-home flavors of a complete country breakfast wrapped in a flour tortilla for portability, the Big Country Breakfast Burrito features eggs, crumbled bacon and sausage, diced ham, shredded cheddar cheese, hash rounds and a generous ladle of sausage gravy, all wrapped in a warm flour tortilla.

"This is no ordinary breakfast burrito," said Brad Haley, executive vice president of marketing for Carl’s Jr. restaurants. "It's an entire country breakfast in the palm of your hand. Hungry breakfast customers can get eggs, all three breakfast meats, hash browns and sausage gravy in a portable burrito that can easily be eaten on the go. True breakfast fans are really going to enjoy the Country Breakfast Burrito once they get their hands on it."

The latest addition to the breakfast menu at Carl’s Jr. is part of the “Breakfast As Big As Our Burgers” advertising campaign that launched with the Monster Breakfast Sandwich in July. The new commercial, titled "Not Much," can be viewed at http://www.youtube.com/watch?v=4n2BOne_8QA. The ad was created by Mendelsohn|Zien Advertising, the agency responsible for the edgy, iconic ads for both the Carl’s Jr. and Hardee’s® brands are known for.

The Big Country Breakfast Burrito is available for $2.69 or $4.09 for a small combo, which includes hash rounds and coffee. Prices may vary.

About Carl’s Jr.

Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the second fiscal quarter ended September 8, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,100 franchised or company-operated restaurants in 42 states and in 14 countries, including 1,170 Carl’s Jr. restaurants and 1,917 Hardee’s restaurants. For more information, or to find a Carl’s Jr. near you, go to www.carlsjr.com or www.ckr.com.

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