Carl's Jr. Resolves to Offer the Delicious Chipotle Chicken Salad in 2007
Jan 3, 2007
Big Enough on Taste to Induce Guilt
CARPINTERIA, Calif., Jan. 3, 2007& -- Everyone who resolved to "eat more salad in 2007" just caught a lucky break. Carl's Jr.® announced today the introduction of its latest premium entree salad offering, the Chipotle Chicken Salad(TM). But take heart -- you won't find your resolutions dissolving as you stab meager greens drizzled in non-fat vinaigrette; the Carl's Jr. Chipotle Chicken Salad boasts a robust blend of charbroiled chicken, fresh salsa, parmesan cheese and zesty chipotle dressing over a bed of shredded lettuce and piled into a crispy tortilla shell bowl. It's technically a salad, but it's so big on taste you'll feel as though you're breaking your resolution early.
"When it comes to finding successful salad offerings at Carl's Jr., we're kind of victims of our own success," said Brad Haley, executive vice president of marketing for the brand. "Everyone knows we have big, juicy, delicious hamburgers, but that can make it more of a challenge to convince people that our entree salads are worth the trip, as well. Fortunately, the Chipotle Chicken Salad is big enough in both size and taste to satisfy any appetite."
The Chipotle Chicken Salad features a freshly made, crispy tortilla shell bowl filled with shredded lettuce and topped with charbroiled chicken, fresh salsa, parmesan cheese and zesty chipotle dressing. The salad will sell for $4.59 at most restaurants, although pricing varies. A photo of the salad is available upon request.
This year, Carl's Jr. celebrates 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the third fiscal quarter ended Nov. 6, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,113 franchised or company-owned restaurants in 43 states and in 14 countries, including 1,079 Carl's Jr. restaurants, 1,923 Hardee's® restaurants and 95 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Carl's Jr. near you, go to www.ckr.com or www.carlsjr.com.