Carl's Jr.®

Carl's Jr. Unleashes the Philly Cheesesteak Burger

Aug 16, 2010

This meat-on-meat bad boy ain’t your typical Philly Cheesesteak

 

CARPINTERIA, Calif. - August 16, 2010 - Meat lovers will no longer be forced to make the critical choice between a Philly Cheesesteak sandwich or a delicious charbroiled burger. Carl’s Jr. has unveiled its take on the best of both worlds - the cheesy, meaty and delicious Philly Cheesesteak Burger. This ultimate meat-on-meat offering consists of thinly sliced steak on top of a charbroiled burger patty, finished off with peppers, onions, Swiss and American cheeses, and mayonnaise, all on a seeded bun.

 

“Carl’s Jr. has developed many successful burger creations by combining the great taste of charbroiled beef with popular, all-American sandwiches, and the new Philly Cheesesteak Burger is the best yet,” said Brad Haley, executive vice president of marketing at CKE Restaurants. “To truly deliver the taste that the name evokes, we didn’t just put cheese and grilled onions and peppers on a burger, we put the sliced steak on it, too.  So, whether you’re a burger lover or a cheesesteak lover or both, the Philly Cheesesteak Burger really has what you’re looking for.”

 

The Philly Cheesesteak Burger is available at Carl’s Jr. for $3.49, or as a combo with fries and a drink for $5.99. Prices may vary by location.

 

The burger will be promoted through ads created by Los Angeles-based advertising agency Mendelsohn|Zien, the firm behind many iconic ads for Carl’s Jr. and sister chain Hardee’s®. Titled “We Don’t Do That,” the commercial shows what happens when an authentic, no-nonsense Philly cheesesteak joint gets a phone order for a cheesesteak on a burger. The :30 ad can be viewed here.

 

Digital marketing efforts for the Philly Cheesesteak Burger will include three Philadelphia-themed stop-motion viral films created with plastic building blocks. A Rocky-inspired video, titled “The Champ,” can be viewed on the Carl’s Jr. YouTube channel. Stay tuned to the Carl’s Jr. websiteFacebook page and Twitter feed for additional Philly Cheesesteak Burger videos, news and coupon offers.

 

About Carl’s Jr.

Carl’s Jr. is celebrating nearly 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941, is today an international organization that employs more than 40,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of its first quarter of fiscal 2011, CKE Restaurants, through its subsidiaries, had a total of 3,134 franchised, licensed or company-operated restaurants in 42 states and in 16 countries, including 1,233 Carl's Jr. restaurants and 1,901 Hardee's restaurants. For more information, or to find a Carl’s Jr. near you, go to www.carlsjr.com. Carl’s Jr. social media sites include www.facebook.com/carlsjr,www.twitter.com/carlsjr and www.youtube.com/carlsjr.