Carl's Jr.®

Charbroiled Steak Sandwich at Carl's Jr.: It's How Guys Do Fancy

Dec 3, 2008

Now Date Night Doesn't Have to Break the Bank

CARPINTERIA, Calif., Dec 03, 2008 -- Carl's Jr.® is once again bringing fancy to fast-food with its new Charbroiled Steak Sandwich. Starting today, guys no longer have to worry about breaking the bank for a steak dinner on date night -- Carl's Jr. can provide a delicious Charbroiled Steak Sandwich for a fraction of the cost.

The Charbroiled Steak Sandwich boasts a large 100% sirloin steak, topped with breaded onion rings, lettuce, tomato and mayonnaise all on a toasted steak roll. Compared to a steak meal at a fancy restaurant, the Charbroiled Steak Sandwich is a value with a suggested retail price of $4.69 a la carte, or $7.19 for a combo with Natural-Cut Fries and a drink. Prices may vary.

"In this economy, it's understandable that guys would want to watch what they spend," said Brad Haley, executive vice president of marketing for Carl's Jr. "So, we're giving them the opportunity to do just that with the new Charbroiled Steak Sandwich. It isn't cheap, low-quality, value-menu fare like most of our competitors are pimping right now, but it does represent a great value for a big piece of steak compared to what guys would pay almost anywhere else. Even in these tough times, people still want quality food and great taste, but they also want to feel like they are getting a good value for their money. And, for a little over four-and-a-half bucks, the new Charbroiled Steak Sandwich from Carl's Jr. delivers value in a big way."

A great steak sandwich isn't the only thing Carl's Jr. is offering guys; here are more tips on how to have a frugally fancy night out:

-- Take the bus to Carl's Jr. for a steak dinner -- save money on gas while helping the environment

-- Follow your delicious Carl's Jr. dinner with a trip to a local bookstore or coffee shop to listen to live music instead of spending money on an expensive concert

-- Work off that delectable dinner with a walk to the video store and rent a movie instead of going to the theater

A new commercial promoting the Charbroiled Steak Sandwich titled "Going Out" shows how confusion can arise when a guy and his girlfriend have a different understanding about where they are going for a steak dinner. The humorous 30-second spot can be viewed at http://tiny.cc/CJsteak, with a 15-second version here http://tiny.cc/CJ15.

About Carl's Jr.

Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the second fiscal quarter ended August 11, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,100 franchised or company-operated restaurants in 42 states and in 14 countries, including 1,170 Carl's Jr. restaurants and 1,917 Hardee's restaurants. For more information, or to find a Carl's Jr. near you, go to www.carlsjr.com.