Green Burrito Taco Salad Introduced at Carl's Jr. Restaurants
May 18, 2005
New Salad Marks First Time a Green Burrito Menu Item Will Be Sold Throughout Entire Carl's Jr. Chain
CARPINTERIA, Calif., -- May 18, 2005 -- CKE Restaurants, Inc. (NYSE: CKR) announced today that Carl's Jr.(R), famous for its charbroiled burgers, has introduced a new premium entree salad, the Green Burrito(R) Taco Salad. The Green Burrito(R) brand is a member of the CKE Restaurants family, and its menu is sold within many Carl's Jr. restaurants. However, the new Taco Salad will be introduced throughout the entire Carl's Jr. system starting today, providing all of the burger chain's guests with a taste of the Green Burrito menu for the first time.
"Every summer, Carl's Jr. introduces a new premium entree salad, but this year we're doing it in a little bit different way," said Brad Haley, executive vice president of marketing for Carl's Jr. "We tested several salad candidates for this year's salad offering, including one that was previously only available on the Green Burrito menu, and we found that we had a winner right under our noses. And, with all the bold and spicy flavors in the Green Burrito Taco Salad, even Carl's Jr. burger lovers will find it to be a delicious and satisfying menu option."
Carl's Jr. was one of the first fast-food chains to offer two completely different menus under the same roof starting in 1994. The introduction of a single Green Burrito menu item onto the Carl's Jr. menu is somewhat unusual but, since the Green Burrito brand isn't as well known outside of southern California, Haley says the move makes sense. "The Green Burrito Taco Salad will allow all Carl's Jr. customers to become acquainted with the Green Burrito brand in a limited way, and we believe that, longer term, it will help pave the way for the continued introduction of the entire Green Burrito menu into even more Carl's Jr. locations," he said.
The Green Burrito Taco Salad is a hearty entree salad for those who want to make a satisfying meal out of their salad. It features a crispy, bowl-shaped tortilla shell filled with spicy, seasoned ground beef, Monterey Jack and cheddar cheeses, shredded lettuce, refried beans, sour cream, hot sauce and fresh-made salsa. The salsa is prepared daily in the restaurants using freshly diced tomato, onion, jalapeno and cilantro. Participating Carl's Jr. restaurants will offer the Green Burrito Taco Salad at a suggested retail price of $3.99.
Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fiscal year ended Jan. 31, 2005, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,166 franchised or company-owned restaurants in 44 states and in 11 countries, including 1,014 Carl's Jr. restaurants, 2,034 Hardee's restaurants and 101 La Salsa Fresh Mexican Grill restaurants. For more information, or to find a Carl's Jr. near you, go to www.ckr.com or www.carlsjr.com.
*Photo of the Green Burrito Taco Salad at Carl's Jr. is available upon request.