It's a Wrap: Carl's Jr. Introduces Saucy New Menu Item
Jan 26, 2011
Hand-Breaded Chicken Tender™ Wrappers available now at Carl’s Jr.
CARPINTERIA, Calif. – January 26, 2011 – Making one of its new menu favorites portable, Carl’s Jr.® is now offering Hand-Breaded Chicken Tender™ Wrappers. For guests who crave a delicious Chicken Tenders meal but want a quick bite or portable meal, the Hand-Breaded Chicken Tender Wrapper is available at all Carl’s Jr. restaurants starting today.
Each easy-to-eat wrapper features a tasty Hand-Breaded Chicken Tender neatly rolled in a flour tortilla with shredded lettuce and shredded cheese, then topped with your choice of Buttermilk Ranch, Honey Mustard, or Sweet & Bold BBQ sauce.
“People love our new Hand-Breaded Chicken Tenders and have been asking us to do more with them,” said Brad Haley, executive vice president of marketing for Carl’s Jr. “The new Hand-Breaded Chicken Tender Wrappers were a logical next choice since they take that great taste our customers have come to crave and serve it up in more of a sandwich-like experience that’s perfect for a quick snack or meal.”
Hand-Breaded Chicken Tender Wrappers are available as a single entrée for $1.49 or as a two-wrap combo, with fries and a drink, for $4.99. Prices may vary by location. They are already a menu favorite at Hardee’s, where they were introduced several weeks ago.
About Carl’s Jr.
Carl’s Jr. is celebrating 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of its third quarter of fiscal 2011, CKE, through its subsidiaries, had a total of 3,153 franchised, licensed or company-operated restaurants in 42 states and in 18 countries, including 1,245 Carl's Jr. restaurants and 1,896 Hardee's® restaurants. For more information, or to find a Carl’s Jr. near you, go to . Carl’s Jr. social media sites include www.facebook.com/carlsjr, www.twitter.com/carlsjr and www.youtube.com/carlsjr.