Pink Star Fundraiser Reaches for $1 Million Goal
Apr 20, 2009
Carl’s Jr. and Hardee’s Restaurants Continue the Campaign to Fight Breast Cancer
CARPINTERIA, Calif. – April 20, 2009 – CKE Restaurants, Inc. hopes to reach its $1 million goal with the 2009 Pink Star Fundraiser for Breast Cancer. Having raised more than $900,000 in 2008’s campaign, Carl’s Jr.® and Hardee’s® restaurants are counting on the generosity of their customers to reach this milestone number during the four-week campaign. The fundraiser, now in its fifth year, will begin today at Hardee’s and April 22rd at Carl’s Jr. and will conclude May 17th.
“We know we’ve set a lofty fundraising goal this year given the current state of the economy, but we strongly believe in being an advocate for those issues affecting our customers, our employees and their families,” said Andrew F. Puzder, chief executive officer of CKE Restaurants, parent company to both brands. ”We’re proud to support a quality organization like the National Breast Cancer Foundation (NBCF) and we have faith in the generosity of our customers.”
The program has grown exponentially since 2005 when it was initiated by the Star Franchise Association, the Carl’s Jr. franchise organization. Carl’s Jr. company-owned restaurants came on board in 2006. Hardee’s joined the charitable program in 2007. The Pink Star program collectively raised more than $650,000 in 2007, increasing that number to more than $900,000 in the 2008 campaign. The 2009 event will have the participation of more than 3,100 Carl’s Jr. and Hardee’s restaurants nationwide, all with the common goal to raise money and awareness.
During the campaign, guests are encouraged to purchase a commemorative pink Happy Star® cutout for $1. After personalizing their star with their name or adding a brief message, guests receive coupons to use toward future visits valued at over $10. Soon, each restaurant will be “in the pink” as the stars begin to adorn the walls.
“Each pink Happy Star that is added to our restaurant walls shows our commitment to supporting organizations like the NBCF,” said Puzder. “It also serves as a very impactful visual reminder of the brave individuals and families who are facing down this deadly disease.”
The leave-behind piece combines Happy Star, which is the icon for both restaurant brands, along with the color pink which has come to represent hope and awareness for the plight of women
everywhere who are fighting breast cancer. All of the campaign printed materials are donated by Carl’s Jr. and Hardee’s supplier, SynqSolutions, Inc. of Atlanta, Georgia.
“Support from CKE Restaurants and their Carl’s Jr. and Hardee’s brands provides us with necessary funds to expand our current educational programs that focus on the importance of early detection,” said Janelle Hail, president of the National Breast Cancer Foundation. “The Pink Star campaign not only raises awareness but also allows us to continue to grow our mammogram services that provide low-income women and those without adequate insurance access to truly the best early detection method currently available.”
About CKE Restaurants, Inc.
Headquartered in Carpinteria, Calif., CKE Restaurants, Inc. is publicly traded on the New York Stock Exchange under the symbol “CKR.” As of the fourth fiscal quarter ended January 26, 2009, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,116 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,195 Carl’s Jr. restaurants and 1,908 Hardee’s restaurants. For more information about CKE Restaurants, please visit www.ckr.com.
About the National Breast Cancer Foundation
According to the NBCF, more than 208,000 American women will be diagnosed with breast cancer this year – and 41,250 will die. One woman in eight either has, or will develop, breast cancer in her lifetime. In addition, 1,750 men will be diagnosed with breast cancer this year, and 450 will die. If detected early, the five-year survival rate exceeds 95 percent. Mammograms are among the best early-detection methods, yet 14 million U.S. women 40 years of age or older have never had a mammogram. For more information about the NBCF or to donate directly, visit www.nationalbreastcancer.org