Yo, It's Philly Cheesesteak Burgers at Carl's Jr.
Nov 15, 2006
Burgers Topped With Philly-Style Steak, Veggies and Cheese for Authentic Cheesesteak Experience
CARPINTERIA, Calif., Nov. 15 -- Today Carl's Jr.® announces a new line of burgers that would make even Rocky swoon: the Philly Cheesesteak Burgers™. Built like they sound, the burgers offer a one-two punch of thinly sliced steak and a juicy, charbroiled burger patty, finished off with peppers, onions, Swiss and American cheeses, and mayonnaise on a seeded bun.
For those willing to step into the ring, Carl's Jr. plans to offer three mouth-watering sizes. For light-weights, there is the single -- enough meat and cheese and meat to get the juices flowing. Middle-weights may be tempted by a double burger, and heavy-weights will delight in the Philly Cheesesteak Six Dollar Burger™ -- about a half-pound 100 percent Angus beef patty topped with the requisite thin-sliced steak, peppers, onions, cheese and mayo.
"Other restaurants have topped burgers with cheese, peppers and onions, and called them 'cheesesteak burgers,' but they didn't taste like a cheesesteak burger," said Brad Haley, executive vice president of marketing for Carl's Jr. "They just tasted like burgers with cheese, peppers and onion on them. So, when we set out to make a true Philly cheesesteak burger that really tasted like the marriage of those two great sandwiches, we literally put a cheesesteak on a burger, steak and all."
Haley continued, "The Philly Cheesesteak Burgers are another example of the combination of a classic American sandwich and another American classic, the burger. Our first foray into this area was with the Pastrami Burger, originally introduced in 2004 and brought back again this past summer. Jay Leno even joked on the Tonight Show that he couldn't believe we would use meat as a condiment for meat, but people liked the Pastrami Burger so much that we began exploring other meat-on-meat burger-sandwich combinations and the results was the Philly Cheesesteak Burger line."
The Philly Cheesesteak Burgers are offered in three varieties: as a single for $3.49, a double for $4.49 and a Six Dollar Burger for $4.99. Pricing may vary regionally.
Television advertising to promote the new burgers offers an affectionate tribute to the birthplace of the namesake sandwich and the rich parlance of its inhabitants. In the 30-second spot, two cabbies exchange pleasantries, sample the Philly Cheesesteak Burger, and admire a few passersby while the viewer is given the courtesy of subtitles. The commercial, created by advertising agency of record Mendelsohn|Zien, begins airing in Carl's Jr. markets Monday, Nov. 27.
This year, Carl's Jr. celebrates 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the second fiscal quarter ended Aug. 14, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,131 franchised or company-owned restaurants in 43 states and in 13 countries, including 1,072 Carl's Jr. restaurants, 1,945 Hardee's restaurants and 98 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Carl's Jr. near you, go to www.ckr.com or www.carlsjr.com.