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Privacy Policy

Please carefully read this privacy policy applicable to Carl's Jr.® website. By using this site, you agree to the following:

Carl Karcher Enterprises, Inc. (Carl's Jr.) is very sensitive to the privacy concerns of the visitors to its site on the Internet. As a general policy, no personal information is automatically collected from visitors to the site.

Certain non-personal information of visitors is recorded by the standard operation of Internet servers of Carl's Jr. Information tracked includes the visitor's type of operating system (e.g., Macintosh, Windows) and the type of browser (e.g., Netscape, Internet Explorer). This information is primarily used to provide an enhanced online experience for the visitor. Other uses of this information include internal review of the number of visitors to the site, but only in an aggregate and non-personally identifiable form.

E-mail addresses and other personally identifiable information of visitors, such as a first and last name, home or other physical address or telephone number, are known only when voluntarily submitted, for example, via registration for sweepstakes or contests, content submissions, suggestions or participation in online interactive activities. Personally identifiable information may be shared by Carl's Jr. with its affiliates, including CKE Restaurants, Inc. and Carl Karcher Enterprises, Inc., with Carl's Jr. and Hardee's Food Systems, Inc.'s respective affiliates and franchisees, and with vendors that help access and manage the information (all of the foregoing are hereinafter referred to collectively as "authorized recipients"), but in all instances the information will be used only for the purposes enunciated in this policy. Specifically, this information may be used: (1) to help Carl's Jr. better understand visitors' use of the site; (2) to respond to specific requests from visitors; (3) to provide notices to visitors, such as marketing information, discount coupons and new product offerings; and (4) to protect the security or integrity of the site. Unless otherwise disclosed during the collection, this information will not be sold, transferred or otherwise disclosed to anyone other than authorized recipients, except where disclosure is required by law.

To the extent that any of the sites accessible through this site has different practices, those different practices will be applicable at those sites. Carl's Jr. is not responsible for the practices, policies or content applicable to these third party sites. Inclusion of a link to another site does not imply endorsement by Carl's Jr.

To provide you with a more relevant and interesting experience, we may participate in behavioral-based advertising. This means that Hardee's and/or a third party may place a cookie on your browser, or use a web beacon, to collect information about your use of our website so that Hardee's and/or a third party can provide advertising about products and services tailored to your interest (including, without limitation, products and services offered by Hardee's and its affiliates). Some of these third party companies may be participants in the Digital Advertising Alliance ("DAA"). The DAA offers a choice mechanism with respect to certain types of data collection and use. We adhere to the DAA's Self-Regulatory Principles for Online Behavioral Advertising. Visit www.aboutads.info to exercise choice with respect to participants of the DAA. If you would like to opt-out from having the behavioral-based advertising companies with whom we have a relationship use your information for advertising purposes you can do so by visiting the Network Advertising Initiative or Digital Advertising Alliance. If you change computers, devices, or browsers, use multiple computers, devices, or browsers, or delete your cookies, you may need to repeat this process for each computer, device, or browser.

Use of Cookies

When you view this site, Carl's Jr. may temporarily store some information on your computer. This information will be in the form of "cookies" and will help Carl's Jr. in many ways, but with strict restrictions on their use. First, the cookies expire with the browser session so that the site cannot track your activities over time, and so that no permanent storage is used by these cookies. Second, cookies are only used in order to provide convenience to you (for example, to reduce repetitive typing) and to allow Carl's Jr. to tailor the site to better match your interests and preferences. They are not used to profile your activities or to gather unauthorized personal information.

With most Internet browsers, you can erase cookies from your computer hard drive, block all cookies, or receive a warning before cookies are stored. Please refer to your browser instructions or help screen to learn more about these functions.

A Note for Parents or Legal Guardians

It is the policy of Carl's Jr. that visitors under 18 years of age should not submit or post any information on this site without parental consent. Carl's Jr. also encourages parents and guardians to supervise their children's online activities and to consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from disclosing online their names, addresses and other personal information without your permission.

Acceptance of Privacy Terms and Conditions

Your access to and use of this site is subject to the above privacy terms and conditions and all applicable laws. By accessing and browsing this site, you accept, without limitation or qualification, these terms and conditions. Carl's Jr. may at any time revise these privacy terms and conditions. You are bound by any such revisions and should therefore periodically visit this page to review the then-current privacy terms and conditions to which you are bound. If you have questions regarding the privacy policy, please click the "Contact" link on this website or write:

Guest Relations
100 North Broadway
Suite 1200
St. Louis, Missori 63102

This policy is effective as of October 29, 2008.