Carl's Jr. Features OREO Cookies in Newest Hand-Scooped Ice Cream Shake
Feb 8, 2006
Seasonal Flavor Boasts Real OREO Cookies, Real Ice Cream
CARPINTERIA, Calif. - February 8, 2006 - There's nothing better than dipping a classic OREO® cookie into a cold glass of milk, and the next best thing is the newest flavor of Hand-Scooped Ice Cream Shake & Malt™ at Carl's Jr. - combining OREO cookies and ice cream into a truly delectable frozen treat.
As the chain explored various candidates to augment the recently introduced line of chocolate, strawberry and vanilla shakes and malts, the obvious choice was the modern-day classic shake flavor made with OREO cookie pieces. Carl's Jr. felt the only option was to partner with the best-known cookie sandwich brand in the business to accompany the highest-quality shakes and malts in the fast-food industry made with real hand-scooped ice cream.
"We introduced our Hand-Scooped Ice Cream Shakes & Malts last year to complement Carl's Jr.'s line of high-quality burgers, like our 100 percent Angus beef Six Dollar Burgers™," said Brad Haley, executive vice president of marketing for Carl's Jr. "As the most recognizable four letters in the cookie world, OREO was a natural pick for our first featured flavor. The addition of those classic cookies is one of the best ways we know of to make our truly great shakes and malts even better."
The 16-oz. milkshakes are served in clear plastic cups with clear plastic domed lids filled with whipped topping and are available at most Carl's Jr. restaurants for a suggested retail price of $2.89, although pricing may vary.
Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the third fiscal quarter ended Nov. 7, 2005, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,163 franchised or company-owned restaurants in 43 states and in 13 countries, including 1,042 Carl's Jr. restaurants, 2,004 Hardee's® restaurants and 101 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Carl's Jr. near you, go to www.ckr.com or www.carlsjr.com.