Carl's Jr. Kicks Off Hawaiian Summer With New Teriyaki Chicken Sandwich
May 4, 2010
Success of Teriyaki Burger Leads to Chicken Version with More to Come
CARPINTERIA, Calif. - May 5, 2010 - Aloha, summer! Starting today, Carl’s Jr.® welcomes the warmer weather with its newest offering: the Teriyaki Chicken Sandwich.
The new Teriyaki Chicken Sandwich, which is sure to become a summer favorite, includes a charbroiled chicken breast, sweet-and-savory teriyaki glaze, charbroiled Dole® pineapple, Swiss cheese, lettuce, red onion, tomato and mayonnaise, all on a honey-wheat bun.
The Teriyaki Chicken Sandwich is available at Carl’s Jr. for $3.89, or as a combo meal with fries and a drink for $6.39. Prices may vary by location. Burger lovers can still enjoy the popular Teriyaki Burger, which became a permanent menu item around this time last year.
“The Carl’s Jr. Teriyaki Burger is still the only one of its kind in the fast-food world and it has earned a very loyal following among both our guests and our franchisees,” said Brad Haley, executive vice president of marketing at Carl’s Jr. “The unique taste of the teriyaki glaze, grilled pineapple and fresh produce not only makes for a great burger, but we had so many guests asking if they could substitute a charbroiled chicken breast fillet that we opted to give the sandwich its own place on the menu. In fact, our franchisees are also such fans of the flavor combination that we will be introducing other menu items that celebrate the tastes of Hawaii all summer long.”
In 2007, Carl’s Jr. was the first major fast-food restaurant chain to offer a teriyaki burger with grilled pineapple – something previously only found in sit-down burger restaurants. “Carl’s Jr. has become known as the fast-food place where the public can find the same kind of burgers and sandwiches they previously could only get at more expensive, sit-down restaurants,” added Haley. “The Teriyaki Burger and the new Teriyaki Chicken Sandwich are two delicious examples of that philosophy.”
To help celebrate the Hawaiian Summer, Carl’s Jr. will run the “Hula” ad, featuring a hungry surfer and his hula girl, to support the new Teriyaki Chicken Sandwich, while the commercial titled “Bikini,” featuring The Hills star Audrina Patridge on the beach in a sizzling gold-lamé bikini, will air in support of the Teriyaki Burger. Both ads, created by Los Angeles-based advertising agency Mendelsohn|Zien, as well as behind-the-scenes footage and interviews from Audrina’s shoot are available on the Carl’s Jr. YouTube channel.
Stay tuned to the Carl’s Jr. Web site (www.carlsjr.com) and social media pages (www.facebook.com/carlsjr, www.youtube.com/carlsjr, www.twitter.com/carlsjr) for more details, valuable coupons and additional campaign tie-ins celebrating the Hawaiian Summer promotion.
About Carl’s Jr.
Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the end of fiscal year 2010, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,141 franchised, licensed or company-operated restaurants in 42 states and in 16 countries, including 1,224 Carl's Jr. restaurants and 1,905 Hardee's restaurants. For more information, or to find a Carl’s Jr. near you, go to www.ckr.com or www.carlsjr.com. Carl’s Jr. social media sites include www.facebook.com/carlsjr, www.twitter.com/carlsjr and www.youtube.com/carlsjr.
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