CKE Restaurants, Inc. Names Anne Blumenstein Vice President of Regional Marketing and Media for Carl's Jr.
Jan 4, 2007
CARPINTERIA, Calif., Jan. 4, 2007 -- CKE Restaurants, Inc. (NYSE: CKR) announced today the appointment of Anne Blumenstein as vice president of regional marketing and media for its Carl's Jr. restaurant concept. Blumenstein will oversee all local restaurant marketing, media planning and placement for Carl's Jr. advertising, and all local and systemwide beverage and consumer promotions, effective immediately.
Prior to joining Carl's Jr., Blumenstein served as director of Jack in the Box's regional marketing division, overseeing initiatives at more than 2,000 restaurants. Past industry experience includes work for Einstein Brothers Bagels and McCormick & Schmick's Seafood Restaurant. Blumenstein holds an MBA from Loyola University of Chicago. "Anne is a sharp individual who brings impressive industry experience to her role as vice president of regional marketing and media for Carl's Jr.," said Brad Haley, executive vice president of Carl's Jr. marketing. "We are very pleased to have her on our team and look forward to seeing her help take the brand to the next level."
Blumenstein replaces former vice president of field marketing and media Renae Scott, who left the company in 2006.
As of the third fiscal quarter ended Nov. 6, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,113 franchised or company-owned restaurants in 43 states and in 14 countries, including 1,079 Carl's Jr. restaurants, 1,923 Hardee's® restaurants and 95 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a restaurant location near you, visit www.ckr.com or www.carlsjr.com.