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CKE Restaurants Teams With vitaminwater to Expand Beverage Options

Nov 24, 2009

Carl’s Jr. Now Offering vitaminwater


CARPINTERIA, Calif. - November 24, 2009 - CKE Restaurants, Inc. (NYSE: CKR) today announced it is offering vitaminwater® at all of its 1,212 Carl’s Jr.® locations. Carl’s Jr. will feature three flavors of the great-tasting, nutrient-enhanced water:  vitaminwater xxx, vitaminwater revive and vitaminwater essential. Each vitaminwater variety provides a range of functional benefits to address whatever life throws at you.  


CKE Restaurants has a long-standing partnership with The Coca-Cola Company (NYSE: KO), which owns vitaminwater.  Coca-Cola products have been served in Carl’s Jr. since 1981. vitaminwater will be available at most Carl’s Jr. restaurants in 16 oz. bottles priced at $1.69. Prices may vary slightly at other locations.


“Carl’s Jr. has long been known for our innovative menu offerings,” said Brad Haley, executive vice president of marketing for Carl’s Jr. “Once again we are leading the industry by offering our guests a great tasting vitaminwater to go along with their favorite big, delicious burger. As the saying goes, vitaminwater puts more go in ‘to go.’”


Both Carl’s Jr. and vitaminwater are featured in a humorous digital video celebrating the new relationship on their respective Facebook pages, and The video, a spoof of oldies music compilation CDs usually advertised on television, features Carl’s Jr. mascot Happy Star and a bottle of vitaminwater enjoying  their new “relationship” while listening to love songs such as ”Truly, Madly, Beefy” and “Drink Me Up.”


CKE Restaurants, Inc.

Headquartered in Carpinteria, Calif., CKE Restaurants, Inc. is publicly traded on the New York Stock Exchange under the symbol “CKR.” As of the end of its fiscal 2010 second quarter, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,140 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,212 Carl's Jr. restaurants and 1,915 Hardee's® restaurants. For more information about CKE Restaurants, please visit or


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