Join the Breakfast Club at Carl's Jr.
Jun 20, 2007
Sliced Turkey Makes its Carl's Jr. Debut on the New Breakfast Club Sandwich
CARPINTERIA, Calif. – June 20, 2007 – Carl's Jr.® has built its early morning following over the past few years with innovative fare such as the diner plate breakfast on a bun – the Breakfast Burger – and a line of tasty breakfast burritos that would make any night owl set his alarm. Beginning today, Carl's Jr. announces a club that will make everyone want to become a member: The new Breakfast Club Sandwich™ is piled high with slices of roasted turkey and shaved ham, a fried egg, and topped with crispy bacon, Swiss and American cheeses and served on grilled sourdough bread.
"We're known for our innovative breakfast, lunch and dinner menu items at Carl's Jr.," said Brad Haley, executive vice president of marketing. "In recent years, we've had particularly good success every time we've combined the great tastes of classic American sandwiches with the all-American burger, such as we did with our Pastrami Burger™ and our Philly Cheesesteak Burger™. We naturally wanted to try the same thing on our breakfast menu as well, so we set our sights on making a true Club Sandwich – with turkey, ham, bacon and cheese – into a breakfast sandwich by adding a fried egg, and the result was delicious."
The new Breakfast Club Sandwich will be sold at participating Carl's Jr. restaurants for $2.79 or $4.29 for a combo, which includes hash rounds and coffee. Prices may vary.
Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal quarter ended Jan. 29, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,105 franchised or company-operated restaurants in 43 states and in 13 countries, including 1,087 Carl's Jr. restaurants, 1,906 Hardee's® restaurants and 96 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Carl's Jr. near you, go to http://www.ckr.com or http://www.carlsjr.com.